Work “on” the company rather than “in” the company has always been an ambitious goal for many store owners. And with the start of a new year, it’s likely that many store owners will have this high on their to-do list for 2022.
One aspect that is often missing when you think of working “on” the business is working on yourself. As the store owner, you are the head of the business. In many ways, you are the business. So, working on the business is working on yourself. And one of the best ways to work on yourself is by reading.
So, to help store owners keep working on themselves, FenderBender researched book recommendations inside and outside the industry that will help store owners become better leaders.
How to Make Friends and Influence People by Dale Carnigie. Recommended by Kevin Conner, former owner of Conner Brothers Collision Centers.
Considered one of the most popular books ever written with over 30 million copies sold since its publication in 1939, Carnegie details 30 principles broken down in the four-part book on how to build relationships and understand behavior. human.
“The book is full of stories that illustrate his views on topics such as how to make people feel valued and respected,” Conner said. After leaving the auto body repair business, Conner says he continues to use the take out foods he found in this book as a farmer and considers it essential reading for any leader. whether or not it is in the accident repair industry.
“The only point that remained with all these years was when he spoke of a person’s name:” A person’s name is for that person the sweetest and most important sound in any place. which language. “I am absolutely horrible to remember people’s names. I cannot say that the book changed my life and today I have a photographic memory regarding the names, but what I can say is that ‘he made me aware of a deficiency in me that helps me when I meet new people.
“There are many other points Mr. Carnegie made in his book that will help everyone navigate life more easily. It’s an old book with time tested points that we can learn from. I think it should be on everyone’s shelf.
Mindset: The New Psychology of Success by Carol Dweck. Recommended by Ken Cook, Crash Repair Instructor at Norwalk High School.
Stanford University Psychologist Carol S. Dweck Explains How Changing Your Mindset is a powerful, yet simple, tool that can enable growth and ensure that a leader and their followers are ready to thrive. .
Cook recommends the book to his students and implements the book’s teachings in his own work, both as a teacher and coach.
“It’s a fascinating read on persistence in life and how talent can take you this far,” says Cook.
Takeaway from the cook
“We place our value system on results, not effort. If we focus on the effort, we can really grow taller, ”says Cook.
In his SkillsUSA coaching, he doesn’t give students the goal of winning, at least not right away. At first, it’s just a matter of getting your feet wet. Then it is about becoming contenders. So maybe they could win. But all the while, the progress and the effort are emphasized, not the result.
“Everyone’s focusing on the best this or the best that, I’m just focusing on being the best Ken Cook,” he says. “I only compete with myself.”
The book – Good to Great series by Jim Collins. Collins’ fifth book, especially Great by Choice, was recommended by Keith Myers, CEO of Eurotech Refinish and Collision.
In the fifth of his six-book series, Collins explores a central question: Why do some businesses thrive in uncertainty, or even chaos, and others not?
Collins and colleague Morten Hansen list principles for building a truly great business in unpredictable, tumultuous and rapid times
“I think you should read all of the books, and especially Great by Choice, because it is about chaos, which no one would doubt we’re going through this time around,” Myers said. “The premise behind this book is that instability is chronic, uncertainty is permanent. “
Myers came back and read each of the books multiple times, each time pulling out a new take out than the last. For him, “they’re just based on principles that really work.”
With the current state of the collision industry, especially with what everyone has faced over the past couple of years, Myers sees these books as a perfect way to learn to deal with and thrive in chaos.
The book – The Yesterwreck: The History of America’s Collision Repair Industry by Gary Ledoux. Recommended by Marie Peevy, owner of Automotive Training Coordinators.
Written by industry veteran Gary Ledoux, the book presents a detailed history of the accident repair industry. He explains how businesses got started and how advancements in technology propelled them into the industry we know today.
Peevy recommends the book to longtime owners and newbies alike, considering it essential reading.
“It’s a phenomenal book,” she says, “and the great thing is you can pick it up anytime you want. From segment to segment or from chapter to chapter, you don’t need to read it in order.
Understanding the past is a great way to predict the future, says Peevy. By having a full understanding of what the industry was like and how it was changing, it should be easier to stay on the cutting edge of technology for the next advancements.
“Especially with how we got here and how it all started, it really gave me a better understanding of the industry,” she says.
The book: How Ike Led: The Principles Behind Eisenhower’s Greatest Decisions by Susan Eisenhower. Recommended by Darrell Amberson, president of collision operations for LaMterry, a Minnesota-based MSO.
Written by Susan Eisenhower, granddaughter of Dwight “Ike” Eisenhower, the book documents how Eisenhower led America through pivotal moments in history, including D-Day, the Korean War, and the Red Fear.
“Ike was a strategic, not an operational, leader who relied on rigorous fact-finding to make decisions. His talent for envisioning a whole, especially in the context of the long game, and his ability to see causes and various consequences, explain his success as an Allied commander and as president.
“I am fascinated by the history and attributes of leadership,” Amberson said, adding that he had read articles on some of history’s greatest leaders like Winston Churchill, Abraham Lincloln, Ulysses S. Grant and d ‘others. “It’s a fantastic look at the leadership of one of our key leaders. “